The makeXnow reading list
Most of our clients are entrepreneurs focused on building a business around the products we help them develop. While we do everything we can to guide them through the process, the skills taught in this carefully curated list of book is invaluable to success in business.
The Lean Startup
Learn to run your business while wasting as little money and time as possible. The main takeaway from this book is that you usually need much less resources than you think to start a business. The faster you get going and stop worrying about perfecting everything, the faster you can reach your full potential. |
The Art of the Start
Everything you need to know about starting a company. makeXnow CEO, Alexander Simone learned more about starting a company from this book than he got from his undergrad degree in entrepreneurship. This is the best place to start when you're ready to start. |
The 4-Hour Workweek
Ok, so maybe you can't develop a product with a 4-hour workweek, but this book will point you in the direction to get there eventually. The lessons in this book are far reaching and essentially just a descriptive how-to guide to working as efficiently as possible. |
Blue Ocean Strategy
Choosing your market is not only a commonly overlooked step in starting a business, but it happens to be one of the single most important things that will make or break your new business. This book does a great job of explaining how and why choosing the best market it key. |
The Tipping Point
This is the best "not a marketing book" to learn everything you need to know about marketing. In it, Gladwell illustrates exactly what a tipping point looks like that takes a concept from obscurity to being widespread. |